Bachchan said the girl tossed the question to him during an event at a school in Jaipur. He said he could not reply immediately, but it made him feel “this impression is on the mind of the people…” “So I stopped endorsing Pepsi,” he told the audience at the Indian Institute of Management, Ahmedabad, comprising IIM-A students, faculty members and officials of Gujarat Tourism — a brand that Bachchan promotes.
Bachchan said he did his due diligence before endorsing any product. “I look into it… I meet the client and ask them about it… I don’t endorse tobacco or alcohol because I don’t have them…then why I should endorse them?” he said.
“I tell this to my son Abhishek and to daughter-in-law Aishwarya also…if you have to endorse a product then you have to conduct your life in such a manner that it does not affect others’ lives,” Bachchan said. His comments came at the end of the interactive session on celebrity endorsement when an IIM-A student asked him about how he decided on brands.
A spokesman for PespiCo, which owns the soft drink brand Pepsi, refused to comment on Bachchan’s remarks. The actor had featured in the Pepsi campaigns between 2002 and 2005. Chandra Bhushan, deputy director general of environment think tank Centre for Science & Environment, said his comments should serve as an example for a lot of celebrities who endorse brands.
interactive session on celebrity endorsement when an IIM-A student asked him about how he decided on brands.
A spokesman for PespiCo, which owns the soft drink brand Pepsi, refused to comment on Bachchan’s remarks. The actor had featured in the Pepsi campaigns between 2002 and 2005. Chandra Bhushan, deputy directorgeneral of environment think tank Centre for Science & Environment, said comments should serve as an example for a lot of celebrities who endorse brands.
